STRATO Brand Name Rationale

Creative adaption from the word stratum or strata (plural). Stratum means a layer, especially one of several parallel layers arranged one on top of another. This name serves as a metaphor for the company’s core competency: putting the systems in place, from basic to complex, to ensure seamless business operations. It creates the foundation from which to build and grow.

Circular Element Logo

The circle symbolises a seamless business process from start to finish. It is also a metaphor for partnerships and global trade, with the arrow pointing up to show progress and growth. Red conveys strength and order, while corporate grey conveys resilience and reliability.